How to establish rapport with families while maintaining ethical boundaries

Families often seek applied behavior analysis (ABA) services with the awareness that they need support in their child’s life that they alone cannot provide. Establishing rapport is about creating space for them to feel seen, heard, and supported in their journey of having a child that requires additional behavioral support. In this process, many emotions and challenges come to the

surface— a lot of learning and unlearning for what will support your child the best.

RBT’s and BCBA’s play a crucial role in the support that they can give to the child. ABA practice is, at its core, a blend of science and compassion—where evidence-based strategies meet genuine human connection.

Building rapport with families begins with listening, not just responding. Having to navigate what it means to be a caregiver for a child with special needs shifts a parental journey. Milestones may look different and progress may not be linear. Recognizing and validating this can create a collaborative environment where caregivers can be guided into how they actively

support their child’s growth. Creating space for this relationship with families is important, but it’s essential to remember there is an ethical approach to this.

The Professional and Ethical Compliance Code for Behavior Analysts and the BACB Task List highlight the importance of the creating and maintaining collaborative relationship with clients and their families. The following

three are foundational codes in supporting these relationships:

1. Maintaining professional boundaries (1.06) We keep our relationship focused on your

child’s growth and progress. This means we don’t accept gifts or engage in personal

relationships that could affect our professional judgment. It helps ensure that all our

decisions are made in your child’s best interest.

2. Collaboration and involvement (2.03) You’re an important part of your child’s progress.

We involve you in decision-making, goal setting, and data discussions to ensure

treatment aligns with your family’s needs and priorities.

3. Protecting confidentiality (2.06) Your family’s privacy is always protected. Information

about your child’s treatment is only shared with those directly involved in their care or when legally required.

The truth is, ethical guidelines aren’t just rules — they’re the foundation for building a supportive, trusting relationship where your child’s growth and well-being always come first. When families feel understood and supported, collaboration thrives. This is where the most meaningful and lasting growth happens. By upholding the BACB Ethics Code, we strengthen the

therapeutic relationship and ensure that every child receives care that is both evidence-based and